Capabilities

All organisations automatically capture the most rudimentary data about customers from enquiries and orders. The digital organisation, however, can go much further in gaining understanding about its buyers’ preferences and habits. They can use this information to create highly personalised marketing or even to influence future product planning.

Choosing suppliers who can demonstrate digital innovations of their own can help to drive out waste, ensure in-time deliveries and increase profits for both parties.

Your own staff can help the business exploit these efficiencies, but only if they’re competent with the digital tools they have to use and – just as importantly – if they themselves can see the benefits to their own working lives. Once empowered in this way though, they may come up with innovations of their own.